Audi RS3 Sportback Takes on BMW 1 M Coupe in Quarter Mile Duel

The Audi RS3 Sportback and the BMW 1 M Coupe represent two very different approaches on the compact sport model segment.

Ingolstadt’s proposal is a five-door model that looks more like a hotted-up small station wagon than a hatchback. It features a 2.5-liter turbocharged inline-five producing 340-horsepower and 450 Nm (331.90 lb-ft) linked to Audi’s all-wheel drive quattro system and a seven-speed dual-clutch gearbox.

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Audi Turns A3 Sedan Concept into e-tron Study with a Plug-in Hybrid Powertrain

Audi has been trying to show off its green credentials for quite some time now with a variety of plug-in hybrid and pure electric concepts, all sporting the e-tron nameplate, such as the 2009 e-tron Concept Coupe, the 2010 A1 e-tron, and more recently, the e-tron Spyder. Now, the brand with the four rings has prepared a new e-tron study, this time based on the A3 sedan concept shown at the Geneva Salon this past March.

The new A3 Sedan e-tron is a compact sized four-door saloon study featuring a gasoline-electric hybrid drivetrain, and it will receive its world premiere at this week’s 2011 Shanghai Auto Show in China.

Audi’s engineers replaced the Geneva concept model’s 408HP 2.5-liter turbocharged inline-five with a hybrid powertrain comprising of a 211HP 1.4-liter TFSI gasoline unit with turbocharging and gasoline direct injection, and an electric motor with an output of 20 kW (27HP), for a combined system output of 238HP. A seven-speed S tronic dual clutch transmission is linked to the gasoline engine.

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Future Audi A3 Hatch and Sedan Previewed in Official Sketches

Audi released a set of sketches portraying the next-generation A3, which is expected to go on sale in late 2012. The officials drawings show the three-door hatchback and sedan versions, plus a view of the interior.

The A3 Sedan sketch does not come as a surprise, since it shows a car very similar in design with the A3 Concept premiered by Audi at the Geneva Motor Show. The three-door hatchback, however, is more interesting, as this is the first time Audi offers a sneak peak at the design of its future compact model.

The three-door version looks sharp and dynamic, sporting a narrow glasshouse, massive wheel arches and an interesting crease in the lower part of the door.

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VIDEO: 2012 Audi RS3 Chasing RS3 During Monte Carlo Presentation

In March, Audi invited members of the press to test drive the new RS3 Sportback on the roads of the Principality of Monaco. Not surprisingly, some of the journalists filmed their encounter with the smallest and most affordable RS model ever produced by Audi on the twisty mountain roads of the principality. Read more »

Audi: 38 Percent of all Models Sold in 2010 were Equipped with Quattro Drive

In 2010, the year that Audi celebrated the 30th anniversary of the quattro, it sold an impressive 437,792 quattro-equipped cars, or about 38 percent of its total production. The brand with the four rings said it sells more all-wheel drive vehicles than any other premium manufacturer in the world.

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Photo Gallery: Audi RS3 Sportback Takes to the Streets of Monaco

The 408HP A3 Sedan concept may have overshadowed the RS3 Sportback at the Geneva Motor Show, but now Audi has turned its attention to the latter. The brand with the four-ring logo released a new set of photos showing off its 340 horsepower-strong model posing on the streets of Monaco, as the company gets ready to begin shipping the first examples of the hot hatch this spring.

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Geneva 2011: Audi A3 Concept Packs 408 Horsepower, Previews Production Model

Audi has officially unveiled its new A3 concept sedan at the Geneva motor show, teasing us with a new, attractive, entry-level AWD four-door to complement its A3 lineup and put Mercedes' small cars in the closet. The concept measures 4.44 meters long, 1.84 meters wide, and 1.39 meters high, and makes use of a lot of CFRP.

That carbon fiber-reinforced plastic finds its way into the grille, front air intakes, 20-inch wheels, side mirrors, and rear diffuser, while aluminum highlights can be found inside and out.

Under the hood are a 2.5-liter turbocharged 5-cylinder (300 kW / 408 horsepower ; 500 Nm / 369 lb-ft) and 7-speed S tronic transmission which help hurl the car to 100 km/h (62 mph) in 4.1 seconds on its way to a limited top speed of 250 km/h (155 mph). Efficiency figures go like this: 9.1 liters/100 km (25.85 US mpg), with 212 grams CO2 / km (341.18 g/mile) in emissions.

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Audi RS3 Sedan Concept: First Real Life Photos Surface Online

We've already seen teaser sketches of Audi's new A3 Sedan Concept, but tonight, the first real life photos of the design study started circulating around the web ahead of its world premiere at the 2011 Geneva Salon . While Audi prefers to call the concept the A3 Sedan, the RS3 Sedan moniker sounds more appropriate given the RS3 Sportback-sourced 2.5-liter turbocharged five-pot with 408 ponies lurking under the bonnet.

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Audi A3 Sedan Concept with 408HP Officially Previews Next Generation Model

It's been rumored for a while now that Audi was exploring the possibility of adding a four-door sedan body style to its A3 range, but today, the German firm officially confirmed the news with the release of the first official sketches of the A3 Concept ahead of its world premiere at the 81st International Geneva Motor Show in early March.

Its main purpose is to preview both the saloon variant and the styling direction of the next A3, which is scheduled for a rollout in 2012 and will also include the successors to today's three-door hatchback, five-door Sportback and the two-door convertible models.

"The four-seater notchback sedan offers a glimpse of the future expansion of the A3 family," Audi said in a statement.

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VIDEO: Audi A3 Turns Into Icicle after NY Water Main Breaks

An Audi A3 Sportback owner in New York City's East Village received a chilly surprise on Monday after finding his car literally encased in ice. The freakish incident occurred after a pipe broke under the street sometime during the weekend causing a sinkhole that formed a small pond around the Audi. The passing cars splashing water all over the A3 and subfreezing temperatures did the rest. As you can see in the video after the jump, the ice was so thick that the owner's attempts to free the car from its frozen cage with a chisel and a hammer proved futile.

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VIDEO: Audi A3 Turns Into Icicle after NY Water Main Breaks

An Audi A3 Sportback owner in New York City's East Village received a chilly surprise on Monday after finding his car literally encased in ice. The freakish incident occurred after a pipe broke under the street sometime during the weekend causing a sinkhole that formed a small pond around the Audi. The passing cars splashing water all over the A3 and subfreezing temperatures did the rest. As you can see in the video after the jump, the ice was so thick that the owner's attempts to free the car from its frozen cage with a chisel and a hammer proved futile.

Source: KLG News

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VIDEO: New Audi RS3 Sportback Drifts its Way on the Snow

Now here's a video worthy of the all-new Audi RS3's sporty credentials and quattro heritage. Forget about the bland static footage of the car released at launch because this clip is -mostly- about having some slideways fun on the snow accompanied by the howling sounds of the RS3's 340HP turbocharged inline-five. Enjoy the 7 minute long film, which was shot in Canada, right after the break.

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VIDEO: New Audi RS3 Sportback Drifts its Way on the Snow

Now here's a video worthy of the all-new Audi RS3's sporty credentials and quattro heritage. Forget about the bland static footage of the car released at launch because this clip is -mostly- about having some slideways fun on the snow accompanied by the howling sounds of the RS3's 340HP turbocharged inline-five. Enjoy the 7 minute long film, which was shot in Canada, right after the break.

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Audi A3 Marketing

In the Spring of 2005, Audi began a massive alternate reality game to advertise for the A3, known as The Art of the Heist.

In February 2010, the A3 TDI was featured in Audi's "Green Car" Super Bowl spot, which highlighted that model's "2010 Green Car of the Year" designation by Green Car Journal.


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