The famous rapper is seen driving the 2012 Chrysler 300S sedan through the streets of Los Angeles while showing off his signature Beats by Dr. Dre audio system that is optionally available in the car.
Read more »
The latest commercial in Chrysler's ‘Imported from Detroit’ series follows the ads with rapper Eminem for the 200 sedan and more recently, the Homecoming spot starring Detroit Lions rookie, Ndamukong Suh, again for the 300 sedan. The US automaker also plans to air a commercial featuring artist, producer, label head and entrepreneur, Dr. Dre in the all-new 2012 Chrysler 300S. Watch the spot with John Varvatos in the video after the jump.
Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.
Read more »
The very first customized 2011MY Chrysler 300 is called the Fatchance 2.0 and it made its debut alongside the firm’s “S” concept cars at this past weekend’s Annual Spring Festival of LXs in California (see here). The low-rider 300 was crafted by John Fortuno aka Fatchance, who apparently caught the attention of Chrysler with his first generation 300-based FatChance 1.0.
According to Chrysler, the “S” treatment is a cosmetic package designed to appeal to younger customers that want something more “edgy” in terms of style. On the 300, this translates to a bespoke gunmetal finish, a new front grille, smoked headlamps and taillights, beefier alloy wheels in a unique design, a boot lid spoiler and if we’re not mistaken (since Chrysler has not released any official details), a lowered suspension. The interior also receives a makeover with red leather seats sporting the “S” logo and bespoke trim.
Read more »
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive,” read the tweet on Chrysler’s official Twitter account earlier this morning. Shortly after, it was removed and Chrysler posted an apology.
If you’re thinking that this may have been the work of an outsider, you’re partially right. As it turns out, an employee of the social media company that runs Chrysler’s Twitter account New Media Strategies (NMS) posted the specific tweet. Chrysler quickly found out who the culprit was and not surprisingly, terminated the employee.
We can understand his / her frustration – hell, we’ve all cursed other drivers at some point, but unless the perpetrator mixed his personal account with the one he or she handles for Chrysler, the move doesn’t really make any sense. Chrysler’s official statement follows after the jump.
Read more »
The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.
By Csaba Daradics
_______________________________VIDEO_______________________________
“The EPA and Chrysler are working together to explore the possibilities for making this technology affordable and accessible to drivers everywhere," said EPA Administrator Lisa P. Jackson. "This partnership is further proof that we can preserve our climate, protect our health and strengthen our economy all at the same time”.
The focus will be on adapting the technology to a Chrysler Town & Country minivan powered by a 2.4-liter 4-cylinder gasoline engine. The hydraulic system includes a 117 cc engine pump, a 45 cc drive electric motor and 2-speed automatic transmission, with an additional 14.4-gallon high-pressure accumulator storing the fluid for the system.
Power is produced as the engine torque drives the hydraulic pump, which, in term, charges the accumulator up to 5,000 psi. The pressure energy is then directed through the axle hydraulic motor to the driven wheels. As long as there’s enough pressure, the thermal engine remains off, thus reducing fuel consumption.
“In this hydraulic hybrid project, the Chrysler Group and EPA will evaluate and, hopefully, validate fuel-efficiency gains and greenhouse gas reductions”, Marchionne said. “One of the aims of Chrysler Group’s integration efforts will be to meet driver expectations for smooth and quiet operation, so that Americans will want to buy and will enjoy driving vehicles with this technology”.
Chrysler and the EPA plan to have a running demonstration vehicle by 2012. The automaker also announced that it would introduce 150 Ram 1500 trucks with a plug-in hybrid system in the near future, as part of a project with the U. S. Department of Transportation.
The video below shows an industrial application of the hydraulic hybrid system.
By Csaba Daradics
_______________________________VIDEO_______________________________
The overhauled for the 2011 model year full-size sedan boasts new sheetmetal as well as a significantly improved interior and a modern 3.6-liter V6 engine with 292HP that joins the 363HP-strong 5.7-liter V8 Hemi. Last week, Chrysler announced pricing information for the 300, which starts at $27,995 for the entry-level V6 model and tops out at $41,145 for the V8 version with AWD (click here for more details).
“The all-new 2011 Chrysler 300 is an icon of American ingenuity and symbolizes the greatness Detroit-designed vehicles offer the streets, highways and boulevards of the world,” said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC.
“From its premium materials, state-of-the-art connectivity features, new chassis architecture and best-in-class power, the all-new Chrysler 300 embodies the brand’s new attitude in every detail. And to ensure our all-new Chrysler flagship delivers more than unmistakably bold and powerful American style to our customers, the Chrysler 300 team benchmarked the craftsmanship, technology and refinement of the segment’s best sedans to deliver a new world-class quality and performance symbol at an attainable price.”
_______________________________VIDEO_______________________________
_______________________________GALLERY_______________________________
