VIDEOS: “Monster” Tajima Breaks 10 Min Record at Pikes Peak with 910-hp Suzuki SX4

Nobuhiro “Monster” Tajima has broken his own record at this year’s Pikes Peak Hill Climb, completing the 12.42-mile (19.9 km) “Race to the Clouds” in just 9:51.278, demolishing the 10:1.408 time he set four years ago.

“Monster” Tajima, who has being racing at Pikes Peak every year since 1988, accomplished this extraordinary feat driving an extremely modified Suzuki SX4 with 910-horses. Second fastest was Rhys Millen in the modified Hyundai PM580, with a time of 10:09.242.

Read more »

Insane, Tire-Shredding Suzuki Might Boy Mini Ute with LS1-V8 [Video]

Come on, admit it, tire-smoking burnouts are a blast to watch. Even more so when the vehicle in question is a Japanese kei car stuffed with a GM-sourced LS1 V8. Enter the world of the Curupt, a wildly modified Suzuki Might Boy that comes to us from the land of Down Under.

Largely unknown to most of the world, the Suzuki Mighty Boy is a toy-sized pickup truck-style model from the glorious 1980s that was sold in Japan as well as Australia and Cyprus between 1985 and 1988. Despite its promising name, the fact that it was based on the Giugiaro-designed Suzuki Curve kei car meant the Mighty Boy was anything but ‘mighty’ as power came from a puny 0.5-liter three-cylinder engine delivering around 28 ponies.

Read more »

Super Bowl Video: Suzuki Kizashi Chased by Evil Snowmen

With the Super Bowl XLV rumored to reach out to a record number of viewers this year, it’s no surprise that automakers are queuing up to take a shot at convincing potential customers to buy their products.

Suzuki’s focus will be on the Kizashi sedan, featured in a TV spot called “Wicked Weather”. The clip shows the all-wheel drive version as it’s being chased by a pack of evil, almost-zombie-like snowmen. While it sounds like an idea uttered in at an Amsterdam café, the CGI is convincing and the Japanese sedan seems to cope well with the snowy roads. Hit the jump to see the video.

Read more »

VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

In each case, the Kizashi is shown in a side-by-side test with one of the aforementioned models plus an outsider, and by that we mean a motorized sofa, a man covered in a bubble-wrap suit and a stretch limousine. Well, you can't blame Suzuki for not having a sense of humor. Scroll down to watch all three ads in the videos below.

Source: Suzuki & Autonews

_______________________________VIDEO_______________________________