Junk TV: Netherland’s Worst Driver Confirms his Credentials

From the imaginative world of TV reality shows comes our next story. The show in question is “Wie wordt De Allerslechtste Chauffeur Van Nederland?” which is Dutch for “Who is the Worst Driver in The Netherlands?”

However, once you watch the video after the break, you may considering an alternative title in the likes of “Who is the Most Idiotic Reality TV Show Producer in the World” since the enlightened creators of the show came up with the fabulous idea of testing Netherlands' most incompetent drivers on an unsafe course.

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Volvo to Axe S40/V50 duo from US Line-up Due to Poor Sales

Volvo will stop selling its mid-size sedan, the S40, and its station wagon “twin”, the V50, in the USA during the 2012 MY. The reason? You guessed it; poor sales. According to Volvo spokesman Dan Johnston, US deliveries of the two models were disappointingly low with the S40 down 29% in 2010, while the V50 fared even worse, with its sales dropping by more than 50%. Read more »

The King of Overkill has Found his Queen in Toronto

And by “King of Overkill” we mean, of course, the….how should we put this delicately… excessively ornamented Porsche Cayenne SUV photographed outside a dollar store in Ontario, Canada, last week by Carscoop reader Jonathan Fernando.

This blonde Swedish diva [aka a previous generation Volvo S40 finished in a yellow hue] was spotted all dressed up and ready to meet the king of her dreams at a parking lot in Toronto, Canada, by another one of our readers, James Dong.

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Volvo Recalling Seven 2011MY S40 Sedans Over Production Error, May Replace Vehicles

In what could be one of the smallest recalls of the year, Volvo has issued a recall for seven S40 sedans from the 2011 model year in the U.S. over a production error. In a recent filling, Volvo told the National Highway Traffic Safety Administration [NHTSA] that a crack may have formed on the top side of the passenger side support member in the engine compartment during the component production. Volvo said that the crack could have an effect on the front structure and may reduce the crash performance of the vehicle.

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Volvo to Cut Down its U.S. Lineup, V50 Among the First to go

With its U.S. sales steadily declining for 7 years now, Volvo has no choice but to radically rethink its strategy. The Swedish automaker is currently offering nine models in the States or about as many as Volkswagen does, but it sold almost five times fewer cars than the Germans in 2010.

Consequently, the Swedish brand, which is now owned by China's Geely, has decided to significantly reduce the number of models in its North American lineup and concentrate on best-selling vehicles in an effort to increase sales.

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Volvo to Cut Down its U.S. Lineup, V50 Among the First to go

With its U.S. sales steadily declining for 7 years now, Volvo has no choice but to radically rethink its strategy. The Swedish automaker is currently offering nine models in the States or about as many as Volkswagen does, but it sold almost five times fewer cars than the Germans in 2010.

Consequently, the Swedish brand, which is now owned by China's Geely, has decided to significantly reduce the number of models in its North American lineup and concentrate on best-selling vehicles in an effort to increase sales.

“Five or six is probably a good number”, said Doug Speck, head of Volvo’s operations in the U.S., in a telephone interview for Bloomberg. “We have to focus on the key segments with significant volume potential”.

Mr. Speck confirmed that the V50 estate is sure to go, although didn’t specify exactly when, saying that dealers will be notified first. The manufacturer hasn’t decided yet which other models will be phased out, but it will definitely keep the S60 sedan and the XC60 and XC90 crossovers, he added.

Volvo will also try to boost sales with more advertising and expects “double-digit” percentage growth in the U.S in 2011.

As for the near future, Mr. Speck said that Volvo will introduce hybrids and all-electric cars, but declined to say if it will bring diesels to America.

By Csaba Daradics

Source: Bloomberg

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VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

In each case, the Kizashi is shown in a side-by-side test with one of the aforementioned models plus an outsider, and by that we mean a motorized sofa, a man covered in a bubble-wrap suit and a stretch limousine. Well, you can't blame Suzuki for not having a sense of humor. Scroll down to watch all three ads in the videos below.

Source: Suzuki & Autonews

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